Post by tonnyww on Jan 21, 2024 4:27:03 GMT -6
message Wendy’s marked Singles Awareness Day with this cheeky tweet. The name of the burger is Dave’s Single as opposed to Dave’s Double with two beef patties. But here it’s played out to suggest the relationship status and also encourage the brand’s followers to order the burger. Celebrating friendships Another approach to marketing without focusing on love is Galentine’s Day. It’s a holiday dedicated to friendships (usually between women) celebrated on February 13th. Originating from the Parks and Recreation series, Galentine’s Day is now a widely recognized occasion. If your audience is primarily female,
target it with a campaign about friendship and connection. Here’s an example from Avec Les Filles: A Galentine's Day email from Avec Les Filles Source: Milled You don’t have to commit to only one campaign. You can target couples on Valentine’s Day and encourage gifts to friends on Galentine’s. Many brands like Crocs actually Phone Number List combine the two. At the bottom of the Avec Les Filles email, you can see references to Valentine’s Day. In email marketing, segmentation will help you send the right email to the right people. Promote Anti-Valentine’s Day Are you haunted by your ex on Valentine’s Day? In 2021, Hotels.com offered to visit their V-Day Dumpster Stay web page and describe why your ex deserved a stay in the dumps. Visitors would receive fictional booking confirmation emails for their ex’s “V-Day Dumpster Stay” and participate in a competition to win a $300 Hotels.com gift card. A screenshot from the Hotels.com website with the “Put your ex where they belong on a V-Day” text an
Hotels.com Well, hapless exes weren’t actually supposed to sleep in a dumpster, but imagine the effect of this feeling of closure you could get of sleeping in a plush hotel bed after sending them to the figurative dumps Jokes aside, the idea was quite therapeutic. Tips for Valentine’s Day marketing We’ve discussed the marketing ideas for different customer audiences, and now it’s time for final recommendations. No matter the campaign you’re preparing, these tips are universal and will work great either way. Pay special
target it with a campaign about friendship and connection. Here’s an example from Avec Les Filles: A Galentine's Day email from Avec Les Filles Source: Milled You don’t have to commit to only one campaign. You can target couples on Valentine’s Day and encourage gifts to friends on Galentine’s. Many brands like Crocs actually Phone Number List combine the two. At the bottom of the Avec Les Filles email, you can see references to Valentine’s Day. In email marketing, segmentation will help you send the right email to the right people. Promote Anti-Valentine’s Day Are you haunted by your ex on Valentine’s Day? In 2021, Hotels.com offered to visit their V-Day Dumpster Stay web page and describe why your ex deserved a stay in the dumps. Visitors would receive fictional booking confirmation emails for their ex’s “V-Day Dumpster Stay” and participate in a competition to win a $300 Hotels.com gift card. A screenshot from the Hotels.com website with the “Put your ex where they belong on a V-Day” text an
Hotels.com Well, hapless exes weren’t actually supposed to sleep in a dumpster, but imagine the effect of this feeling of closure you could get of sleeping in a plush hotel bed after sending them to the figurative dumps Jokes aside, the idea was quite therapeutic. Tips for Valentine’s Day marketing We’ve discussed the marketing ideas for different customer audiences, and now it’s time for final recommendations. No matter the campaign you’re preparing, these tips are universal and will work great either way. Pay special