Behind the scenes: how Marketing Backstage helped .

Erick Bernard Erick Bernard Jul 27 | 5 min read ✓ Human crafted content Need content for your business? Find top writers on WriterAccess! Try for free Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. But, by joining forces with other teams, we developed a regular campaign that has gotten us ahead of these issues.



One of the tasks I have been working on since I joined the Marketing Team is running the Jam Telegram NumberSessions, our series of live webinars tapping into brilliant minds from the marketing world to share their expertise with our audience. Later, we adopted the same strategy, but instead of inviting external experts, we started working with our own in-house talents — an initiative that helped us generate more than 1,000 leads in the past months.




Today, I want to take you behind the scenes and share with you all the steps that led us to achieve this result. How it all started An initiative from the former Rock University team brought the idea of creating a digital marketing training series, delivered by Rock Content’s experts, to the students in our base. It was an adaptation from a test that was run in the past, “Marketing Backstage.” As I’ve had experience running live webinars, I was invited to contribute to the project, which soon went to another level in our strategy. Rock Content is a market leader in terms of content marketing and has many experts working every day to make marketing better.